OBJECTIVE
Develop a cohesive and dynamic brand identity for Los Puntos Cantina, a Mexican restaurant that celebrates the culture’s lively atmosphere, rich traditions, and vibrant flavors. The project includes designing a comprehensive style guide, brand marketing materials, a food truck wrap, and a menu board to create a visually appealing and culturally authentic brand identity. The goal is to reflect the restaurant’s fun, festive, and lively vibe, enhance customer engagement, increase brand recognition, and establish Los Puntos Cantina as a go-to destination for delicious Mexican cuisine.
SOFTWARE USED
Illustrator + Photoshop
PROCESS
For the Los Puntos Cantina branding project, I began by thoroughly researching the client and drawing inspiration from Mexican culture. Using this foundation, I created a logo that embodies the vibrant, lively, and fun atmosphere of the restaurant. I chose orange and green for their strong associations in the food industry—orange evokes warmth, energy, and appetite, while green symbolizes freshness, balance, and growth. The logo design reflects cultural elements and festive energy, creating an inviting and authentic feel. A challenge I faced was blending traditional cultural motifs with a modern aesthetic, which I resolved by incorporating clean, bold lines with subtle, vibrant patterns that stayed true to the theme while appealing to contemporary audiences.
T Shirt Mockups
Restaurant Signage
