OBJECTIVE
Develop a cohesive 3-part promotional kit for a new microbrewery featuring a simple yet impactful logo, mockups of custom craft beer bottles, and branded materials. The kit will advertise the brewery’s latest products and its in-house roadhouse-style restaurant. Deliverables include a two-sided table talker, a server t-shirt design, and mockups, all sharing a unified look and feel to reinforce the
brewery’s brand identity.
brewery’s brand identity.
Software used
Illustrator + Photoshop + InDesign
Process
I began this project by brainstorming the theme of the restaurant, aiming for a fun and playful vibe. I chose the name “Small Fry,” incorporating a fish mascot and focusing the promotion on fries and beer. To reflect the theme, I selected a color palette inspired by a sailor aesthetic, using aquamarine blues, sea-teal, and salmon pink. The designs featured an illustrative style for the beer cans and t-shirt, aligning with the brand’s playful identity. One challenge was keeping the designs simple and budget-friendly, which I addressed by prioritizing clean, minimal illustrations and consistent branding elements that maintained the restaurant’s lively and approachable feel.
Table Talker
Server T-shirts
Beer Can Design
Beer Can Design
