Objective
Design a custom coffee cup wrap using dielines to reflect a unique café theme. The packaging should capture the essence of the café’s branding, create visual appeal, and enhance the customer experience while ensuring practicality and functionality.
SOFTWARES USED
Illustrator + Photoshop
PROCESS
I began the coffee cup packaging project by brainstorming the concept, aiming to convey that it’s not “just a cup of coffee” but an experience that evokes warmth and happiness. This idea led to creating the café theme “Sol & Latte,” centered around the symbolism of the sun to represent positivity and comfort. I chose warm oranges and browns to evoke the cozy feelings associated with coffee while reflecting the radiance of the sun. Sophisticated typography was incorporated to add an elegant and modern touch to the design.
A challenge I faced was ensuring the design worked seamlessly within the constraints of the dieline, as elements had to align perfectly on the curved surface. I overcame this by carefully planning and testing the layout, ensuring the composition remained cohesive and visually balanced while staying true to the café’s branding.
