objective
To design a logo that enhances brand recognition for the young adults
and youth community while embodying the ‘LEVEL UP’ theme of personal growth. This project aimed to create a dynamic and modern visual identity that inspires empowerment, progression, and connection, fostering a sense of belonging and motivation within the community.
and youth community while embodying the ‘LEVEL UP’ theme of personal growth. This project aimed to create a dynamic and modern visual identity that inspires empowerment, progression, and connection, fostering a sense of belonging and motivation within the community.
SOFTWARE USED
Illustrator + Photoshop
Process
For the Level Up project, I began by understanding the client’s needs, branding style, and target audience. After brainstorming various logo ideas, I finalized a design featuring an arrow to symbolize growth, positivity, and ambition, paired with green to convey renewal and hope. The biggest challenge was balancing the clean, bold corporate aesthetic the client wanted with the dynamic appeal for the audience. The final design successfully bridged these elements, boosting brand recognition and promoting the Level Up lifestyle.
